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Pugliese Public Relations (PPR) is pleased to offer clients a range of Media Coaching Workshops designed to give spokespersons more effective communications skills. We customize the training to your unique needs, ensuring you get the tips and techniques, live exercises, sample scenarios skills, and practice to take control of your interactions with the media and deliver winning interviews.


Before the session, we brainstorm with your internal communications team to clarify goals.  Then we research your organization with the mind of an investigative reporter to anticipate the toughest questions you could face. 


During the workshop we conduct mock interviews and offer candid feedback for each participant.  We will teach you the secrets to incorporate your organization’s key message points into every interview.  You’ll also learn how to craft powerful sound bites and deliver them in just the right way for maximum impact. 


You will learn the insider tips and tricks gained from years of corporate communications experience that will give you the confidence to face any reporter, any time.


Our Approach

We provide media coaching in half-day and full-day formats that are informative, interactive, and entertaining.  Experienced coaches are on hand to guide executives and staff on how to engage the media and provide a detailed analysis on how to improve interview techniques, including:

Message Development—We work with our clients to identify the key messages that should be communicated through the media and examine how can these be made interesting to journalists.

Media Handling Techniques—We provide useful principles and techniques for dealing with the media including information on the role and perspective of the journalist.

Role Playing Exercises—We develop media interview topics and scenarios customized to the client industry or profession, conduct mock interviews with the participants, and provide feedback of the interviews during the session.

Handling Tough Questions—We include a discussion and practice of methods for keeping a focus on the key messages while answering difficult or hostile questions.


For more information and to get a custom program quote and date availability, send and e-mail to info@PugliesePR.com

 

Synopsis of Workshop #LWP-2323 Media relations Training - The Basics

This workshop will equip participants with the fundamental tools needed to deal with the media professionally and productively. This crash course in media relations will provide a better understanding of how the media work and how to make your involvement with the media work better.


You will learn:

√ Dozens of practical tips on what to do and what not to do.

√ How to prepare for a media interview.

√ How to work with the media.

√ Your "rights" with the media.

√ Media interview traps to avoid.

√ How to prepare for a television and radio interview.

√ Do's and Don'ts for TV.

√ Interactive "on camera" television appearances.

√ Constructive critiques of performances.

Synopsis of Workshop #LWP-2423 How to Work With The Media

In this workshop, we show you how you can communicate effectively with reporters without the risk of being quoted out of context or misquoted, how to understand the mentality of the media, how to help the reporter define the story and how to deliver your key messages and provide powerful quotes. This session covers the essential elements of crafting and delivering effective and powerful media messages.  Brainstorming exercises and small group interactive activities combined with communication theory will help participants handle general interview situations and work with different types of media. The session also includes the opportunity for participants to role-play interviews before the group.


You will learn:

√  How to prepare facts and messages and deliver them in a clear, concise way.

√   How to anticipate the questions reporters will ask and prepare answers and compelling quotes.

√  How to handle the toughest questions and what to do when you don’t want to or can’t answer.

√  Easy ways to transition to your message—to talk about what you want to discuss.

√   How to gracefully handle reporters who become angry or have a hidden agenda.

Synopsis of Workshop #LWP-2623 Media Coaching

Anyone who has to work with the media, whether it's a print reporter, radio announcer or television interviewer, will want to know the best methods to ensure clear, concise, correct communication. This session covers the essential elements of crafting and delivering effective and powerful media messages.  Brainstorming exercises and small group interactive activities combined with communication theory will help participants handle general interview situations and work with different types of media. The session also includes the opportunity for participants to role-play interviews before the group.

You will learn:

√ Effective responses to media calls.

√ What the media want and need and how they get it.

√ Proven techniques for effective interviewing, creating positive media relationships, and responding  proactively, even in hostile situations.

√ How to design effective news releases.

√ Preparation strategies for all media interviews.

√ How to communicate your message with impact and power.

√ Examples of difficult questions that may be asked of you.

√ Strategies to handle the rude or difficult interviewer.

To schedule a live workshop, please contact us.

Workshop costs may vary depending on factors like location, number of attendees, time and so forth. PPR customizes Workshop sessions depending on a Sponsor’s interests and those of potential attendees.

PPR live interactive Workshops are the perfect concept to educate Company or Group Staff about Media Relations and Marketing concepts. Inquire about a proposal here.

Thank you for your patronage.

Media Coaching Workshops

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To give our attendees additional support, we offer four e-books that compliment our public relations and marketing workshops:  Public Relations Manual: A Guide for Entrepreneurs, How to Work With the Media, Marketing Your Business for Success, and the PR Survival Kit.  They are excellent reference materials to use in your business.

Supporting E-Books