Pugliese Public Relations offers these and other workshops as an on-site offering at your work location or at an off-site location of your choice. We can customize each training. PPR live interactive workshops are the perfect concept to educate company or group staff about media relations and marketing concepts. Contact us for more information or to schedule a live workshop.
Types of Workshops
Public Relations Workshops
Our PR workshops are designed to appeal to both beginning and experienced professionals interested in learning how to use public relations as an asset for their business endeavors. Participants will learn about the key elements of successful public relations, including how to create the right message and orchestrate its delivery to the marketplace, as well as offering solutions to common public relations pitfalls. Our intensive workshops are ideal for those companies looking to train internal public relations and marketing staffs on best practices, prepare regional communications teams, or proactively provide specialized training. They are designed to be fully customizable to meet your specific training needs and fit within your timeline and budget. Workshops can be developed for two-, three-, or four-hour sessions.
Some of the Public Relations Workshops we offer:
Public Relations 101
This workshop will define why you need a public relations strategy as well as give you some tips and tools for working effectively with journalists, writing news releases, and media alerts, interviewing, and more. You will also walk away with a newfound understanding of what makes news, how to get your message out, and how to choose the best public relations tools for your organization. This is a dynamic, interactive session that gives you an overview of media relations and concrete ideas and tools you can put into action.
The Power of Public Relations
This workshop is designed for communications practitioners and others who are tasked with developing and/or managing and implementing media relations strategies and who would like to expand and deepen their media relations knowledge and expertise. Discover how public relations can be one of your organization’s most powerful marketing tools in today’s fiercely competitive marketplace.
Jump Start Your Business with Public Relations
This workshop teaches the public relations skills necessary to help organizations build understanding, credibility and trust with the media and, in turn, the public. The program is designed for professionals in the field who want to update or refresh their skills, round out their education, or expand their specific areas of expertise. It’s also for business owners who want to develop their skills and expertise in public relations.
Promoting Your Nonprofit through Public Relations
This workshop will define why an organization needs a public relations strategy as well as offering some tips and tools for working effectively with journalists, writing news releases and media alerts, interviewing, and more. Participants will also walk away with a newfound understanding of what makes news, how to get their message out, and how to choose the best public relations tools for their organization. This is a dynamic, interactive session that gives participants an overview of media relations and concrete ideas and tools they can put into action. This workshop teaches the public relations skills necessary to help organizations build understanding, credibility and trust with the media and, in turn, the public. The program is designed for professionals in the field who want to update or refresh their skills, round out their education, or expand their specific areas of expertise.
How to Generate Free Publicity
Whether you want to draw in new business, establish yourself as an expert in your field, or introduce a new concept to the community around you, using available publicity outlets is the least expensive, most credible way to do so.
You will learn:
✓ How to strategize about the appropriate goals, focus, and target audience for your publicity efforts.
✓ How to write, format, and send a news release that has the best chance of resulting in media coverage.
✓ Other ways to attract the interest of the media, such as making a phone pitch, writing letters to reporters and editors, and staging unique events.
✓ The do’s and don’ts of dealing with reporters, producers, and other media people.
✓ Ways to come up with creative publicity approaches.
Marketing Workshops
Our Marketing Workshops can help improve your organization’s visibility, strengthen relationships, and capture more revenue—without spending a fortune! These flexible workshops can be tailored to meet the unique needs of your group or target audience. Each highly interactive session also gives the attendees a chance to connect, generate ideas, collaborate, and brainstorm. Our marketing workshops are educational, fun, interactive and relevant to the work of your organization. They are designed to be fully customizable to meet your specific training needs and fit within your timeline and budget.
Some of the Marketing Workshops we offer:
Marketing Your Business
Marketing plays a vital role in successful business ventures. How well the plan you develop markets your business, along with the management and financial plans, will ultimately determine your degree of success or failure. Marketing is doing what it takes to convince enough customers to pay the necessary price for your products or services to produce the desired profits for your business.
You will learn:
✓ Marketing techniques include advertising, promotion, and public relations.
✓ Business marketing trends and marketing through your expertise.
✓ How to sell and package your services.
✓ The vehicles you can use in creating a prominent image.
✓ How to develop a comprehensive marketing plan.
Marketing for Success - The Fundamentals
With an ever-growing number of products and services competing for attention, some knowledge of basic marketing principles has become a prerequisite for anyone looking to grow their business. As traditional demographic categories blur, it’s time to master a new set of skills that help you to identify and market to the perfect buyer. This workshop will give you new ways to look at your target audiences and get a pulse on their buying behaviors with amazing accuracy.
You will learn:
✓ To recognize the importance of strategy and to develop a basic marketing plan.
✓ The components of an effective marketing communications mix.
✓ Helpful marketing techniques and business marketing trends.
✓ Marketing tips for the frugal budget including non-advertising approaches.
✓ The basics of selling professional services and building your image.
Marketing in a Slow Economy
For many businesses, large and small, when times get tough the first part of the budget to get cut is the marketing budget. In some cases, these cuts are justified, but in most cases, it can be a mistake. Using your marketing resources now will give you an opportunity to grow your business significantly when times are better.
In this workshop, we will show you why a slow economy is the perfect time to make potential customers and clients aware of your company through aggressive, yet relevant marketing. History has shown that companies that do this during slow times are the first to emerge when the economic tides are turned. When customers are ready to buy they will buy from those companies that they have heard from regularly.
You will learn:
✓ How to attain, retain, and maintain customers and clients.
✓ Secrets to growing your business in a slow economy.
✓ Recession pricing do’s and don’ts.
✓ Tactics to keep your business strong.
Marketing on a Shoestring
With an ever-growing number of products and services competing for attention, some knowledge of basic marketing principles has become a prerequisite for anyone looking to grow their business. As traditional demographic categories blur, it’s time to master a new set of skills that help you to identify and market to the perfect buyer. This workshop will give you new ways to look at your target audiences and get a pulse on their buying behaviors with amazing accuracy.
You will learn:
✓ To recognize the importance of strategy and to develop a basic marketing plan.
✓ The components of an effective marketing communications mix.
✓ Helpful marketing techniques and business marketing trends.
✓ Marketing tips for the frugal budget including non-advertising approaches
✓ The basics of selling professional services and building your image.
Media Workshops
Anyone who has to work with the media, whether it’s a print, radio, or television interviewer, will want to know the best methods to ensure clear, concise, correct communication. These workshops cover the essential elements of crafting and delivering effective and powerful media messages. Brainstorming exercises and small group interactive activities combined with communication theory will help participants handle general interview situations and work with different types of media. The sessions also include the opportunity for participants to role-play interviews before the group.
Some of the Media Workshops we offer:
Media Relations Training
This workshop will equip participants with the fundamental tools needed to deal with the media professionally and productively. This crash course in media relations will provide a better understanding of how the media works and how to make your involvement with the media work better.
You will learn:
✓ Dozens of practical tips on what to do and what not to do.
✓ How to prepare for a media interview.
✓ How to work with the media.
✓ Your “rights” with the media.
✓ Media interview traps to avoid.
✓ How to prepare for a television and radio interview.
✓ Do’s and Don’ts for TV.
✓ Interactive “on camera” television appearances.
✓ Constructive critiques of performances.
How to Work with the Media
In this workshop, we show you how you can communicate effectively with reporters without the risk of being quoted out of context or misquoted, how to understand the mentality of the media, how to help the reporter define the story, and how to deliver your key messages and provide powerful quotes. This session covers the essential elements of crafting and delivering effective and powerful media messages. Brainstorming exercises and small group interactive activities combined with communication theory will help participants handle general interview situations and work with different types of media. The session also includes the opportunity for participants to role-play interviews before the group.
You will learn:
✓ How to prepare facts and messages and deliver them in a clear, concise way.
✓ How to anticipate the questions reporters will ask and prepare answers and compelling quotes.
✓ How to handle the toughest questions and what to do when you don’t want to or can’t answer.
✓ Easy ways to transition to your message—to talk about what you want to discuss.
✓ How to gracefully handle reporters who become angry or have a hidden agenda.
Media Coaching
Anyone who has to work with the media, whether it’s a print reporter, radio announcer, or television interviewer, will want to know the best methods to ensure clear, concise, correct communication. This session covers the essential elements of crafting and delivering effective and powerful media messages. Brainstorming exercises and small group interactive activities combined with communication theory will help participants handle general interview situations and work with different types of media. The session also includes the opportunity for participants to role-play interviews before the group.
You will learn:
✓ Effective responses to media calls.
✓ What the media want and need and how they get it.
✓ Proven techniques for effective interviewing, creating positive media relationships, and responding proactively, even in hostile situations.
✓ How to design effective news releases.
✓ Preparation strategies for all media interviews.
✓ How to communicate your message with impact and power.
✓ Examples of difficult questions that may be asked of you.
✓ Strategies to handle the rude or difficult interviewer.
Why Host a Workshop?
Pugliese Public Relations (PPR) offers interactive public relations and marketing workshops for entrepreneurs and staff members of nonprofit organizations and corporations. Our workshops can transform an entire organization into a communications machine and make it clear that when everybody becomes a goodwill ambassador for the organization—everybody wins.
We believe that every employee plays a role in enhancing the image, services, and products of the organization. Our workshops show employees how to recognize opportunities to promote the organization, and when opportunities present themselves, to know what to say and have the right materials and information at hand.
Workshop Design
Our intensive workshops are ideal for those companies looking to train internal public relations and marketing staff on best practices, prepare regional communications teams, or proactively provide specialized training. They are designed to be fully customizable to meet your specific training needs and fit within your timeline and budget. Workshops can be developed for two, three, or four-hour sessions.
What to Expect
We customize the training to your unique needs, ensuring you get the tips and techniques, live exercises, sample scenarios skills, and practice to take control of your interactions with the media and deliver winning interviews.
Research
Before the sessions, we gather as much background information as possible on your organization. We want to understand your issues so we can design a comprehensive coaching program to fit your needs. These materials combined with discussions with you help us develop a program custom tailored for your group.
Right Before
We brainstorm with your internal communications team to clarify goals. Then we research your organization with the mind of an investigative reporter to anticipate the toughest questions you could face.
During
We conduct mock interviews and offer candid feedback to each participant. We will teach you the secrets to incorporate your organization’s key message points into every interview. You’ll also learn how to craft powerful sound bites and deliver them just the right way for maximum impact. You will learn the insider tips and tricks gained from years of corporate communications experience that will give you the confidence to face any reporter, at any time.
After
Each participant will receive a workbook: A manual of practical tips and techniques with detailed information to help retain and use these skills. Each person will have networking opportunities, a fantastic chance to meet and learn from others.
Want to Host a Workshop?
Pugliese Public Relations can offer your organization the opportunity to host a variety of communication workshops custom-designed and tailored to meet your specific needs. We present sessions on generating publicity, developing media skills, and marketing your services.
Benefits of Hosting:
✓ For every five paid attendees, the host receives one free workshop enrollment.
✓ This is the ultimate opportunity for positive recognition with the power to enhance your visibility by providing an “affordable to all” training session.
✓ The host is mentioned in all promotional materials, including news releases sent to the media.